Guru Muscle - Multibrand Activewear StoreGuru Muscle - Multibrand Activewear StoreGuru Muscle - Multibrand Activewear Store


MUMMACTIV is an Australian brand that was established in 2016 when the owner had a difficult postnatal period with second-born. Exercise became her therapy after being admitted to a Mum and Bubs unit with PND and PNA. The logistics of breastfeeding and exercise meant she would have to exchange the nursing bra for a running crop to complete any active pursuit as the normal breastfeeding bra was not supportive enough. 

The search for stylish nursing activewear didn’t provide much and the seed was planted as she felt that Mums deserve to feel stylish no matter what stage they were at. Shortly after this period, the pencil started to draw and the first designs were created- THE BLACK COLLECTION. After a self-taught crash course in business, MUMMACTIV was launched in October 2016.

Since launching we have clothes Pregnant and Nursing Mums all over the globe, have been featured in newspapers and fashion magazines graced a few runways and is stocked all over Australia and in the UK and USA.
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